NYX Soft Matte Lip Cream is a lipstick in the packaging of a gloss that after applied on the lips gets dull, hardens and is a complete finish, that is a beauty of this product! Although i am not a fan of dry lipsticks i love this product and so far have not seen a blog post that that has criticised NYX Soft Matte Lip Cream. I bought the Milan color i would describe it as Barbie pink, and its super cute. The texture is very thick, like ink. Application must be slow with the use of the sponge applicator. But the color is very much alive and makes your lips pop! If you want the color to be duller applying less product can achieve this. Even thought this is a dry lipstick, it gives the comfort of a lipstick with moisture great for drier lips. The NYX Soft Matte Lip Cream is excellent int durability, comfort and is the perfect all-day lipstick.